Dell - Go Beyond Basic

Dell saw a distinct opportunity: to help remote workers upgrade their technology by introducing the need for a complete solution portfolio. To take viewers beyond basic, my team and I developed a fun, interactive site. With a colorful, easy-to-follow user interface, we introduce viewers to three distinct work personas – the executive, the creative and the sales specialist – who need the power of Dell’s complete solution portfolios in order to succeed. We show viewers the technology each persona uses to reimagine their workstations and meet the demands of their clientele everywhere.

American Advertising Award Winner, Silver