Direction of the Industry

DOI, is a small-scale, signature annual event, where top customers and vendors meet and network with Tech Data’s executives in a sophisticated setting. I took inspiration from the event’s location, and created a welcome packet to evoke the feeling of being in California. I custom built a wood frame and enclosed the contents with a rubber band while off-setting the organic feel with timeless fonts and warm paper choices.

American Advertising Award winner, Gold + Best of the Bay